WHAT IS SEO AND WHY IS IMPORTANT?

You built a beautiful Web website. But there is one problem - no one finds it Google-. This is SEO-'s problem.

What is SEO and Why is important?

• Google-'s users 75% never go to the second page.
• SEO traffic 5-10-times cheaper paid advertising..

In Georgia, SEO SEO competition is low - with the right strategy 2-3 months top positirankings are achievable.

Technical SEO - Foundation

Sitemap.xml

Google-'s tells which pages exist on the site..

Robots.txt

Google-'s tells which pages should be indexed.

Meta Tags

Every page must have Title Tag (60 characters) and Meta Description (160 characters).

Schema.org Structured Data

Google-'s tells What type of content is on each page.. Recommended:: Organization, FAQPage, Article, BreadcrumbList.

Speed (Core Web Vitals)

• LCP: Main content < 2.5 seconds
• CLS: Elements do not „"jump"" < 0.1
• INP: Response < 200ms

On-Page SEO

Keywords Words

Long-tail keywords (e.g.. „What does it cost Web Page to make in Tbilisi") less competition means.

How to find:: Google Keyword Planner, Google-'s auto-suggest suggestions,, AnswerThePublic.com

Heading Hierarchy

Every on each page. only there is one H1. Subheadings H2-H3 hierarchically..

Image Optimization

• Every image alt text
• WebP format
• with the right size
• File name:: veb-gverdis-dizaini.webp (not IMG_20240315.jpg)

Internal Links

From blog to services,, from services to projects,, everywhere contact on each page..

Local SEO

Google Business Profile

The most important Local SEO tool.. Fully completed profile,, photos (10+), regular posts..

Google Reviews

10+ review, 4.5+ rating.. Ask satisfied clients to review on Google  platform.

NAP Consistency

Name, Address, Phone everywhere the same must everywhere..

Content Strategy

Blog

Every article = a new „"door"" Google-from Google to the website. Minimum per week, 1 article, (1500+ words).

What to Write:: answers to questions,, guides,, comparisons,, industry news..

E-E-A-T Principle

Experience, Expertise, Authoritativeness, Trustworthiness - Write real experience stories,, showcase your work,, cite specific numbers..

Backlinks

How to Earn Them:: Business directories (Clutch.co), Guest blogging, client websites "Made by" link,, social profiles,, forums..

Quality > quantity..

SEO-'s Timeline

• 1-2 weeks:: Technical SEO setup
• 1-3 months:: Google indexes pages,, brand search #1
• 3-6 months:: Keywords keywords Top 10
• 6-12 months:: competitive keywords-. Top 5

In Georgia, This Timeline even shorter may be everywhere..

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